Kitex Garments forays into Indian market with Little Star infant, children apparel


Clothing a million: Kitex produces 6.5 lakh pieces of garments per day

Kitex Garments has announced the launch of its US brand of infant and children apparel “Little Star” in the Indian market.

The move signals Kitex’s foray into India’s booming domestic kids-wear sector after decades of industry leadership as a major exporter.

“Indian families are increasingly demanding high-quality, safe, and stylish clothing for their children. With Little Star, we aim to fill that need by offering American standard products, for India, at an accessible price point” said Sabu M Jacob, Managing Director, Kitex Garments Ltd. The company is targeting an annual revenue milestone of Rs1,000 crore within 2 to 3 years for the Little Star brand in India.

As U.S. authorities impose higher tariffs on textile imports from India, Kitex’s entry into its home market represents a forward-thinking diversification strategy.

By establishing a robust presence in India, the company – the world’s second largest manufacturer of infant and children’s apparel, actively mitigates risks from external trade barriers and ensures business sustainability, channelling its expertise for the benefit of Indian consumers and investors.

India’s infant and children’s wear market is set to reach nearly ₹1,46,763 crore by 2030, growing at CAGR of 3 per cent for infant wear and 2.6 per cent for children’s wear, outpacing the mature, slower-growing U.S. segment.

With a demographic profile that boasts a birth rate 1.5 times that of the U.S., India presents vast market potential for these segments. This translates to India witnessing nearly 24 million live births annually, which is 6 times the lives births in U.S.A.

Kitex will debut Little Star on multiple leading online platforms, recognizing the pivotal role of digital channels in India’s rapidly evolving retail landscape. This online-first approach allows for accelerated brand recognition, broader market reach, and agility in capturing demand.

The phased roll-out starts with major cities via leading e-commerce and subsequently through retail platforms, leveraging both digital and offline growth engines.

The Little Star collection will feature apparel for newborns, infants, and young children, combining comfort, playful design, and certified skin safety at globally benchmarked standards.

Published on August 4, 2025



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